Te Pītau Whakarei Our Strategy

Te Pītau Whakarei is our 2017-2027 Strategic Plan which aims to foster prosperity through the growth of Māori culture and identity, contribute positively to Māori performance in relation to the wellbeing index, and support the economic growth of Kapa Haka communities.

Rohe Development

The future prosperity of kapa haka and Māori wellbeing is dependent on sustained, intergenerational interest and participation. We intend to continue to support the development of rohe and kapa haka communities to ensure its continued success.

  • Implementing improvement assessment tool
  • Wellbeing survey
  • Sector engagement
  • Financial accountability

Business Growth

We are seeking long-term business growth. This will enable our diverse kapa haka communities to proactively create a better future for our mokopuna. The increase in positive cultural identity will be achieved through kapa haka, and the alignment of wellbeing with economic sustainability.

  • Increase funding
  • Increase wellbeing
  • Increase strategic alliances

Event Quality and Effectiveness

We intend to continually improve the standards and effectiveness of our performing arts through kapa haka events. These events help strengthen cultural identity and diversity within iwi. All stakeholders have the opportunity to contribute and benefit from this success.

  • Plans and processes
  • Resource sponsors
  • Reduce cost efficiency and improved processes
  • Grow our audiences

Youth Development

Our sustainable future depends on developing effective leaders, specialists and communities who will ensure the continuation of our kaupapa. Our contribution to youth development prepares our youth members for tomorrow's challenges, while sustaining a strong cultural identity that adds value to society.

  • Increase participation by youth in kapa haka communities
  • Increase the number of kaihaka transitioning from school groups to senior groups
  • Youth Development pathways

Kapa Haka Excellence

The biennial Te Matatini festival rewards excellence in kapa haka and performing arts and showcase our taonga through national and international events as exemplars for indigenous excellence in performing arts.

  • Performing arts standards
  • International events
  • Increased awareness locally nationally and internationally

Kapa Haka Development

We, with our partners, coordinate rohe efforts to achieve growth, wellbeing and economic sustainability in each rohe.

  • Rohe Development Fund
  • Increase regional engagement
  • Increase return on investment
  • Contribute to the revitalisation of te reo Māori
  • Wellbeing index

Intellectual Property Rights Development

We strive to better understand, calculate, protect and exploit intellectual property rights and associated value in its various forms of kapa haka and performers. We also perform a guardianship role of our taonga for future generations.

  • Archives management
  • National and international consents/contracts
  • Sales merchandising
  • Improve systems or the management of IP

Public Image

Positive public image is essential for our continued success. It influences the hearts and minds of our kapa haka communities and diverse range of stakeholders. It will contribute to economic sustainability and social wellbeing. Our ultimate aim is for Te Matatini to become an inclusive and integral part of whānau, hapū, iwi and wider Aotearoa New Zealand society.

  • Public image survey
  • Government collaborations
  • Internal performance assessment
  • Increased local, national and international awareness of kapa haka